Weekly Challenge: Plastic Water Bottles - Just Say No
FIJI Water is one of several bottled water companies under lawsuit for "false sustainability claims." The bottled water industry is under public backlash for being inherently unsustainable. Consumers demand bottled water for its convenience, its health, and often, its status. FIJI Water has been marketed amongst Al Gore, Gwyneth Paltrow, and other Hollywood Elites has a nexus of health and sustainability. And yet, water is not that convenient, when it's calculated that it takes over 1,000 years for these bottles to biodegrade in landfills. It's not healthy nor safer. The Natural Resource Defense Council reported that one-third of the 103 bottled water brands it tested were contaminated with arsenic and E. coli. And it's no longer a status symbol, now that we all know that bottled water will required 17 million barrels of oil, and over 2.5 million tons of carbon dioxide. That's just dirty.